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Customer Driven with Chad McDaniel


Oct 22, 2018

Welcome to the first episode of Customer Driven with Chad McDaniel! Our first few episodes are focused on Women in CX Leadership and our first guest, Crystal Collier, Head of Strategy, Program and Insights at EA Games, is a wonderful example of forward-thinking leadership in this industry. Her 20-year career has been devoted to transforming the Customer Experience by improving the interaction between employees and customers in a variety of industries and she shares those insights today.

In this episode, Chad and Crystal discuss:

  • What customer experience leaders need to be considering when leveraging technology
  • Her initial inspiration to get involved in the customer experience world
  • The important of listening and communication from different perspectives
  • The important of self-reflecting on our behavior and missteps
  • Advice to people starting off or looking to advance in CX Leadership


Books discussed in today’s conversation
Better - Atul Gawande
Complications - Atul Gawande
Checklist Manifesto - Atul Gawande
The Power of Habit  - Charles Duhigg



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